Paqua is an indoor garden that lets people plant their vegetables at home plus a beautiful design object. The problem was their brand wasn’t enough catchy and has a “hippie” vibe. My rebranding work for Paqua was focused on showing them as a high-end product using their natural and organic products as complimentary graphic. USER PERSONA FOCUSED DESIGN Products have their own personality, every design object has a soul and needs to connect with their right users, the work with Paqua was overall to understand their user persona and communicate with a unique personality what they’re.
Branding, social media management, packaging