Roney is geared towards young adults immersed in the gig culture, who possess multiple income sources and unconventional financial lives. These individuals don’t adhere to the typical income and expense model; rather, they have investments such as cryptocurrencies, stocks, or real estate. It’s challenging for them to keep track of everything in one place. Therefore, we couldn’t create a brand that feels too distant or inaccessible. The logo employs a bold serif font with rounded terminals, imbuing it with a friendly and playful demeanor. The color palette comprises vibrant shades like salmon red, purple, and yellow. Roney’s tone is straightforward and simple, frequently employing comparisons, exuding a youthful yet professional vibe.