The Lion Food is a luxury service that provides subscription-based prepared meals in North London, UK. For The Lion Food, we created the name inspired by one of the founding partners’ names (Carlos León) and developed an elegant and high-end branding system. The color palette is inspired by the copper color of some very high-quality kitchen utensils, using black and white as well. We also created their e-commerce, videos that served as marketing materials and developed the concept for product labels and packaging.